The legacy of a great couturier turned luxury brand
Founded in 1952
French luxury fashion, leather goods and cosmetics house
To develop new packaging for the “Perfumes and Cosmetics” branch to help launch six new shades of the famous lipstick. “Le Rouge” in Asia with pop-up stores and events in all airports for Travel Retail.
To create a matching drawer box, bag and playing card with a combination of packaging materials consistent with those used for the lipstick.