![Givenchy bag and luxury boxes](/sites/parcome-site/files/styles/banner_base/public/banner/realisation-givenchy.jpg?itok=AF4dAZF-)
Givenchy
When cosmetics is clad with haute-couture
![Givenchy bag and luxury boxes](/sites/parcome-site/files/styles/banner_base/public/banner/realisation-givenchy.jpg?itok=AF4dAZF-)
Givenchy
The legacy of a great couturier turned luxury brand
Givenchy
Founded in 1952
EXPERTISE
French luxury fashion, leather goods and cosmetics house
![black box Givenchy](/sites/parcome-site/files/styles/image_base/public/image/givenchy-expertise.jpg?itok=WvJsDIY9)
Initial challenge
To develop new packaging for the “Perfumes and Cosmetics” branch to help launch six new shades of the famous lipstick. “Le Rouge” in Asia with pop-up stores and events in all airports for Travel Retail.
![black and red box givenchy](/sites/parcome-site/files/styles/image_big_base/public/photo/givenchy-challenge-1.jpg?itok=WhWOK6jj)
![set of boxes and bag givenchy](/sites/parcome-site/files/styles/image_big_base/public/photo/givenchy-challenge-2.jpg?itok=hL-aLSiL)
Our task
To create a matching drawer box, bag and playing card with a combination of packaging materials consistent with those used for the lipstick.
![givenchy red bag](/sites/parcome-site/files/styles/image_big_base/public/photo/givenchy-mission-2.jpg?itok=HdekdGcH)
![givenchy boxes](/sites/parcome-site/files/styles/image_big_base/public/photo/givenchy-mission-1.jpg?itok=MXoNbJ6v)